5 Digital Technologies That Enhance Customer Experience- As digital technology opportunities change consumers increasingly want new things to be encountered in their buying experience. Specifically, regarding the extraordinary new technologies that business consumers want to redefine the way they interact with customers in the digital world such as VR/AR virtual reality, cloud computing, big data, live video networks, intelligent chatbots, and AI.
Businesses and digital marketers are constantly on the lookout for updating and enhancing new fashions, coupled with new developments in digital technology, for use in communicating with consumers and enhancing the consumer experience. If there is a business that wants to accept creations carried by technology and exceeds existing standards, it will stand out and grow more than its competitors, and it can also become a pioneering company. their buying journey.
This article can help Digital Marketers find five of the most discussed and amazing technologies right now, and they will help Digital Marketers with ideas for providing a better consumer experience for your customers tomorrow.
1.VR Technology – Come Together and Immerse in the Experience
Perhaps more than any other modern technology, VR has the potential to fundamentally change the way we define the customer experience.
Currently, VR (virtual reality technology) is being used by several brands to enhance the customer experience, because VR can immerse customers in the real world, and VR also gives them new experiences from existing products or services. Specifically, VR is designed to deliver a sensory experience to the consumer, it helps capture attention and fuel the customer’s fantasy like no other technology.
If you are an idealistic Digital Marketing person, then you must know how to take maximum advantage of the peculiarities of this technology. On the other hand, you shouldn’t be free from changing your marketing strategy.
There is an interesting example of the application of VR technology in changing the customer experience that I would like to share with you in this article that the popular beer brand Guinness has developed a very special new device. Their marketing strategy is centered on the customer and they have tried VR in all of their stores in the Tesco network in the UK. Their strategy is to excite the five senses of the customer, to introduce new beers and at the same time Guinness mixes experience stories with lifelike 360 degree videos. It should be noted that during that experience, food and taste experts at Oxford University were brought in to experience the colours, structure, movement and sounds used to determine the taste of each beer.
2. AI Technology – Connect and Learn
If it was around the 50s, new brands started to use AI effectively for basic customer service, but now AI continues to grow and has great potential because it helps increase the capability of using AI. consumer self-service capabilities, enhance personalization, and respond to each evolving consumer requirements and interests in their own way.
Let me take the Hilton hotel chain as an example. With a passion to make AI a part of their customer experience, the brand partnered with IBM to create the first ever robotic concierge service to support the hospitality industry’s automated services, while also answering customer questions.
It is clear that through cognitive reasoning and automation techniques, robot employees in business can bring unique relationships to customers, and conversely, the more contact with robot employees, customers can be more excited by new ways of providing business support.
While the work of our robot employees may look like a fine example of new technology, it demonstrates the deeper capabilities of AI technology in delivering the consumer experience. AI is definitely a technology that cannot be neglected, it has the potential to help customers communicate and learn, which in turn creates technology that serves to enhance the customer experience.
3. Chatbot Technology – Raise Feedback
Believe it or not, Microsoft’s CEO once said that “chatbots are the new program” and until now the fact remains that the specific program of this technology is still changing. By ‘learning’ with allowed algorithms and preset speech, let him learn from them and adapt responses. Since then, standard chatbots now represent a major way forward for brands, to make it easier for brands to connect with customers online and reduce the number of workers even more. Work directly with customers.
Also Read: Digital Transformation
If you take the example of Adidas, you will see more clearly how a brand has tried efficiently utilize this new technology. Via Facebook Messenger and specially crafted AI bots. Adidas was able to increase buyer awareness and engagement with their new population area, said Studio LDN. This is an area that Adidas is planning to drive the consumer relationship with the brand in new ways. The studio offers female customers a set of free weekly wellness sessions, and with a condition they can only register via a chatbot.
Using this chatbot technology has helped Adidas customers reduce the time and effort required to register for training time at the Studio. Adidas realized that their target market was people with busy, fast-paced lives, and since then have developed strong links vital to ensure maximum conversion.
The result of the campaign was nearly 2,000 consumers registered with Studio LDN in the first two weeks, with an 80% return rate thereafter. With a weekly shopper retention rate of 60%, Adidas believes the chatbot-based ordering method has helped speed up the customer wait-and-see process and significantly improve key customer experience metrics.
4. Internet of Things (IoT) – More Relationships
According to studies, businesses are the best adopters of the IoT solution because of the benefits it brings. It can increase a company’s profits by reducing operating costs, increasing operational productivity, and helping brands expand into new markets or develop new products.
Also, to what extent IoT capabilities enable aggregation and linkage across bases, to drive the development of new product models. Brands can now use this technology to forge direct linkages between real-world operations and digital platforms to launch promotional campaigns across platforms. This creates good events that allow customers to better relate through their product or service.
For example, products like FitBit make a great suggestion for linking online knowledge with the real world for consumers. Because it is in principle integrated with the internet, consumers can easily upload their workout results to platforms such as Facebook, giving rise to new audience ideas to buy their own FitBit.
Wellness groups, individual training programs and enthusiast clubs have all been enhanced via Facebook using FitBit as a medium to track progress and send data. In summary, FitBit’s embrace of IoT has led to the creation of new forms of online fitness in today’s times.
5. Programmatic Ads – Digital Technologies Make Premium Targeting
By purchasing programmatic advertising, brands are investing in leveraging greater data to ensure ads are targeted at the right people at the right time as many times as possible.
The key to programming technology is to use technology and analytics to help brands understand the size of an ad’s audience before setting an accurate ad spot. Not only that, when loyal customers access the content they are interested in through a number of devices programmatically, it allows businesses to be efficiently browsed and planned out of them.
A great example of programmatic advertising that you can get in recent campaigns is The Economist brand campaign. The brand ran a campaign with the headline “Nothing is more provocative than the truth”, the brand invested heavily in advertising and created a unique set of promotional images, reaching the planned audience. The goal is educated, upper middle class consumers.
Over 60 advertisements for this sales pitch have been created, the majority of which are top-notch, and have been released on many bases. Continuation of this brand has the most fantastic results, one of which is up to 50% of the target in just 9 days. The ad attracted more than 3.6 million new consumers to respond and click the call-to-action button. It is important that if the ROI of the campaign is above 10:1, they are happy to have achieved more from the revenue stream than they initially predicted.
You know, for brands, if they adopt programming technology, it’s a great upgrade possibility to augment their customer experience, because it’s a real-time experience. , and can help businesses expand their target audience more, save money, be more effective, and achieve omnichannel.
Adopting digital technology is a possibility to help increase capabilities when selling a particular product or service. And what’s special is that this new and growing technology not only helps widen the base of business customers, but also helps them better understand their loyal customers at a macro level. There, digital marketers can learn how to optimally use technology to help Organizations large and small are enhancing the consumer experience to levels that would have been impossible just a few years ago.